\nThe following is according to my understanding.<\/p>\n
\nI used to like to buy grapes in a clamshell container: back then, their price per pound, in that format, was X. For a long time, that price was stable; some weeks it went down a bit, even. COVID hit, then the price went up. It eventually came back down, though not necessarily back to X. As a result, I stopped buying grapes in that format, which means I stopped buying them altogether.<\/p>\n
\nMy wife’s response was different: she started buying grapes in bags. (My wife and I each do grocery shopping separately, but also go together about once per week.) Unilaterally, I found alternatives to grapes, but some people who visit us like grapes, so she wanted to keep buying them.<\/p>\n
\nIn time, I started buying grapes in bags when my wife would send me to the store for them. Therefore, I started noticing their price.<\/p>\n
\nThe other day, I saw the price of the grapes in bags was exactly X. Right next to them, the grapes in the clamshell were twenty five percent more. The difference was obvious, which I mentioned to my wife.<\/p>\n
\n“That’s because grapes in a clamshell container are seen by many customers as a different product from grapes in a bag,” she replied. “Therefore, people don’t necessarily compare the price of grapes in one format versus another.”<\/p>\n
\nMy wife is right, as usual: packaging is an important part of marketing. It took me awhile to think outside the clamshell, but I got there.<\/p>\n
\nInteresting, eh?<\/p>\n
gov.mb.ca<\/a><\/p>\nJack of Oracle Tutoring by Jack and Diane,<\/a> Campbell River, BC.\n","protected":false},"excerpt":{"rendered":" Self-tutoring about business: the tutor mentions a neat story about marketing. The following is according to my understanding. I used to like to buy grapes in a clamshell container: back then, their price per pound, in that format, was X. …<\/p>\n