Pop culture, marketing: Whitesnake, “Here I Go Again”, part 1

Self-tutoring about marketing: the tutor mentions a coup by the band Whitesnake.

The following is my understanding.

Being honest, I never liked the 1987 release of the song “Here I Go Again” by Whitesnake. It didn’t need my help, though; it reached number one on the charts that year. It seemed one could barely go anywhere without hearing it, for years afterwards.

The marketing genius behind Whitesnake’s “Here I Go Again” is that while it seems to be about someone being “alone,” the people who really loved it were popular people. I watched so many people at parties, putting that song on: “This is so totally about me,” they would say. Anyone who did so was popular, someone who never seemed to be alone. Rather, each such person had their own entourage that accompanied them most of the time.

That Whitesnake managed to convince so many popular people that “Here I go again on my own” meant them speaks to marketing genius, in my opinion.

I don’t recall any loner I ever knew liking “Here I Go Again.” Then again, how will one make more money – appealing to loners, or to popular people? That Whitesnake team was smart:)

Source:

rhino.com