Lifestyle: brands, part0
Self-tutoring about brands: the tutor begins about them and people’s reaction to them.
The first brand shopper I knew was my maternal grandmother. There and then, Kraft cheese was the kind most people bought, but not her. Kraft was her second choice; she preferred Black Diamond. We ate Kraft at home.
Around then, new brands started appearing on the shelves. My father started experimenting with them. Some products didn’t seem to change depending on the brand, but others did.
My wife is a little more particular about brands than I am. Recently I discovered one reason why. I bought some chick peas of a different brand than what we usually buy, because they were a good deal. I didn’t notice they were low salt. (I still would’ve bought them anyway: one can always add salt.)
“Oh no…these ones?” my wife lifted the can.
“Yeah, what’s wrong?”
“These are low-salt, low-flavour,” she scolded. She looked at nothing for a few seconds, obviously contemplating how clueless I am.
I think that lots of people will only buy a certain brand of a specific product, even if they’re more flexible about the brands of others.
Jack of Oracle Tutoring by Jack and Diane, Campbell River, BC.
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