SEO: how to depersonalize search results on Google

Tutoring web marketing, you might come across the idea of personalized search. The tutor delves into the world of SEO.

SEO – search engine optimization – is, to my understanding, the tailoring of a website to gain search presence.

Since search results can alter depending on a device’s search history, the question can arise: “What do other people see when they type in that query?”

Of course, one way to do a search unprejudiced by your own history is to use a different device. Apparently, another way to depersonalize search on Google is as follows:

  1. Search the query on Google like normal.
  2. Then, at the end of the search string that is returned in the query box, type &pws=0.
  3. Press Enter to repeat the search, this time with depersonalized results.


Jack of Oracle Tutoring by Jack and Diane, Campbell River, BC.