Geography: psychographics

Self-tutoring about people: the tutor mentions the concept of psychographics.

While demographics mean measurements such as age, psychographics attempt to describe people’s beliefs and hopes – their psychology.

Demographics can be studied to predict, for instance, a wave of retirement or even technological advancement. Psychographics, on the other hand, focus on the “mindset” of people, possibly regardless of their age or other factors.

Perhaps a good example of psychographics might be found from the Cold War. During that time, many people were afraid of nuclear conflict. The fear gave rise to a counterculture of survivalism which included bomb-shelter building and stockpiling.

Of course, the nuclear conflict never materialized (thank God!). Today the mindset that feared it seems hard to imagine; yet, it was real. The psychographics of the 70s and 80s included that point of view in North America.

Presently, psychographics include a fear of catastrophic climate change. Although the idea was mentioned in the 80s, I rarely heard it taken seriously. Our psychographics demonstrate an exchange of one fear for another.

Source:

hotjar.com