Retrospect: Choco Loto

Self-tutoring about people, events, and products of the past: the tutor reflects….

I recall, back in grade 5, at Halloween, noticing a new chocolate bar: Choco Loto. I never had one, as far as I remember: I stuck to chocolate bars I already knew I liked. Yet, Choco Loto was prevalent then.

I always wondered what the name “Choco Loto” meant. I recall the slogan “You just can’t lose,” but never realized what that meant. Now I know that some bars contained vouchers for money back, a t-shirt, etc. I’m not sure how that all worked, but one example is, apparently, that the wrapper of a Choco Loto bar could contain a 25 cent voucher. The bar itself only cost 30 cents, so, winning that voucher, you just had to pitch in a nickel to get another Choco Loto bar.

I never had any inclination to try Choco Loto, and might not remember them at all, except that Judy seemed to really like them. Starting from Halloween, grade 5, she often had them: I would see their empty wrappers on her desk, or else see them as she organized her stuff in the morning. I think she liked them more than anyone I knew of. Ironically, I never asked her what was so good about them.

Choco Loto, as I recall, wasn’t around too long; I can’t remember seeing any past around grade 7. I wonder if Judy misses them?

Source:

inthe80s.com